All our products start life here.
In the South Island, New Zealand
Stewards of the Land
All our products are proudly made in the USA, but our wool is sourced from a collective of farms on Banks Peninsula, in the South Island of New Zealand.
A place of panoramic landscapes and fertile volcanic soil, marine reserves and conservation areas. We have a strong connection to this land and firmly believe we are stewards of it rather than owners, protecting it and keeping it safe before passing it on to the next generation. As those before us have done for hundreds of years.
The Intergenerational nature of our farms means these are places that families to work (and play) together but are focused on the stewardship of the land.
By farming with nature (using regenerative practices) and prioritising a low impact pastural care of the land we produce 100% naturally grown wool from the sheep which graze on the hills of Banks Peninsula.
This wool fiber is bright white in color, very strong (due to the care our animals receive on our welfare program) which means the products created from it are very high quality.
Our partnership of Banks Peninsula wool + USA Made product is the 100% natural fit
What makes us different?
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Premium Quality
Sourced from our farms New Zealand (some of which are 5th and 6th generation). Our wool is the highest strength and quality and due to the fibers natural bright white hue has superior color definition when dyed.
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Hand Selected
The wool for all our products goes
through a hand selection process to ensure it complies with the exact specifications required to create a high quality USA made product. -
Working with Nature
We prioritise supplying wool to our US partners which is the highest standard of purity, strength and colour as well as the welfare of our animals. It makes us the 100% natural choice
Ethically Sourced
All our farms adhere to the highest environmental standards. All animals are treated ethically and with respect. Undertaking biodiversity work to ensure the delicate natural ecosystem is maintained and preserved is a long-established practise on all our farms. The most modern, innovative and industry proven practices are adopted by all our farmers in all aspects of the farming operations particularly around the humane harvesting of the fibre ensuring the best possible nutrition is available to the animals. All farms adhere to our own quality assurance scheme which is a blueprint of the wider standards.
Fully Traceable
Our wool is tracked from the farm gate, onwards through Europe, where we use the best wool handlers in the world, to the United States where all our products are made. Thanks to our unique supply chain we can guarantee quality and precision through every step of the process. Ensuring the customer receives a product that exceeds expectations.
From Farm to floor
We have re-engineered the way we deliver our product to market. Our wool growers are integrated in every part of the process, actively managing the wool from farm to floor. By cutting out unnecessary and costly overheads we are able to offer a better wool broadloom for a more affordable price. This means consumers get a higher quality product and the farms receive a better reward for their work.
Industry expertise
As well as producing the finest wool we also have proven industry knowledge. John Sheffield, our COO of Sales and Marketing has close to 50 years experience in the carpet industry having worked with the largest producers in the US. He handled all of the Godfrey Hirst business in North America for close to 18 years.
Certified as one of the North American CEU trainers by the Wool Campaign, he has been on the advisory board with Wools of New Zealand, worked with manufacturers to create wool products managed sales teams specializing in luxury floorcoverings.
He is passionate about wool products and the benefits of using woollen products in the home. Wool remains the fiber that all synthetic products tries to emulate.